The use of the new nutritional Nutri-Score, and the rise of the health app Yuka, had an impact on sales, due to the cheese scoring low on figures such as salt content, and additives that help it maintain its texture and stay fresh even at room temperature.īut the brand has responded by creating an organic version of its core product, and working on new, ‘healthier’ versions, such as half-milk, half-vegetable protein varieties. So many different choices! #LaughingCowInsiders #perfectsnack #cheesesnack /pzQIb1ak2F- Cindy MaNew challenges for the futureĪs consumers become more knowledgeable about nutrition, and food trends tend towards more natural, less processed products, the cheese has faced some challenges. #ChooseToLaugh /kM7TsIeyMh- The Laughing Cow® March 11, 2021 We teamed up with to bake up 100 special Anniversary cakes at a special price of $19.21 to celebrate 100 years of laughter. There are also light, extra-light, and lactose-free varieties and in Asia, where sweet-and savoury products sell well, there is even a version mixed with strawberries. In the US, there are cheddar and bacon varieties roast chicken, and crab versions in Vietnam and an olive variety in Morocco. In Europe, there are versions sold with black pepper, garlic, and ham. While in France, the classic version of the cheese - along with a lighter version - tends to be the most popular, international versions include a much wider range of flavours and mixes. We don’t really need to change the actual product much, but we can easily adapt it to other needs and flavours.” Pauline Prin Dumeste, international strategy and communications director at the Bel group, said: “Portion size is a real game for us. Different countries also have different ‘triangle’ portion sizes. It contains more iron in Morocco, more calcium and Vitamin D in Vietnam, and has a stronger cheese taste in the US.
The globe-trotting brand also has a range of different versions across the world, depending on local tastes, regulations, and expectations. It is known as The Laughing Cow in English-speaking countries, La Vaca Que Rie in Spanish-speaking countries, Con bò cười in Vietnamese, Den Skrattande Kon in Swedish, Veselá Kráva in Czech, and as Gülen İnek in Turkish. The first factories outside France opened in 1929, in Belgium and the UK, followed by production in the US in the 1970s. The cheese is now known internationally, including across Europe, the US, Africa, and Asia. Peugeot Vehicule publicitaire La vache qui rit /YpkktH74YR- Mémoire2Ville From Jura to global fame With such a recognisable logo and brand, La Vache Qui Rit has spread among a range of merchandise, and can now be found on mugs, tea towels, card games, cushions, bags, soft toys, and more. Mr Bel coloured the cow red, feminised her appearance, and added earrings, for an even more distinctive look. It was adapted by Léon Bel, and based on a cow face initially designed to increase meat consumption after the war. Figures show that one in five consumers of the cheese is aged over 65, and that it can be easily added to older people’s diets as a source of protein, such as by mixing it into soup to thicken the liquid, for example. With its cartoon logo, small portions, mild taste, and easy-to-transport packaging, the cheese is often seen as a children’s food, that they can eat as a snack or as part of a meal. Ms Hébel explains that as the tradition of eating cheese formally at the end of a meal has decreased, the popularity of soft cheese has increased, with the cheese seen more as a snack. " is a symbol of factory-made cheese, which, thanks to industrialisation, has become cheaper and much more accessible,” said Pascale Hébel, director of consumer goods at the lifestyle research centre, le Centre de recherche pour l'étude et l'observation des conditions de vie (Crédoc). This is equivalent to 29.1 million transactions including the cheese over that time period. The idea behind the cheese was always to create a popular product, reasonably priced and easy to transport and store - and it appears this goal has been achieved many times over.įigures from consumer researcher Kantar Worldpanel show that in France between April 2020 and March 2021, one in three homes had bought the cheese over the past 12 months.
La Vache qui rit fête ses 100 ans : l'incroyable épopée du #fromage de #FrancheComté devenu star à l'étranger via #Jura #consommation #alimentation /D元Lnf7yg7- ✒️ How popular is it in France? Industrial production under the brand “Vache Qui Rit” began in 1926, in a new factory in Lons-le-Saunier, Jura. The separation into individual triangle portions appeared three years later. The cheese was first sold in one large portion.
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